What does it take to create a cutting edge law practice?
Over the past decade, through speaking with hundreds of managing partners, office managers, and solo attorneys, I have found most attorneys that have a desire to create a cutting edge practice, lack a plan to getting there. Without defining what it looks like, how can you ever get there?
Most people put far more planning into their vacations than how to use technology in their law practice. It is easy to say, "I want a cutting edge law practice," but what does it take to create that? The good news is that creating this is more attainable than you think. It is in reach for all attorneys, not only the younger, or more 'tech-savvy' ones.
The reason I use vacation planning as an example is that no matter how little or much planning you do for a vacation, you can't plan until you have the destination. It is impossible to plan specifics until you decide where you are going.
Once you know the destination you can pick lodgings, restaurants, activities and so on. It is challenging (and a waste of time) to even consider those things until you decide where you are going.
It is precisely the same thing when dreaming and visioning about your cutting-edge law practice. You may have the dream and desire, but if you don't know the destination - a specific picture of what it will look like - you cannot take steps to creating it. Instead, you get stuck in "technology paralysis." This is the tech version of analysys paralysis.
The endless options for you to choose from become paralyzing. With all of these options, when you have some time and energy to invest in improving your use of technology, you get stuck. You don't know your final destination and therefore cannot make a specific decision, which would otherwise help you filter through your available options.
Without clarity, you are stuck. You may have the resources to make your practice cutting edge, but you don't know where to invest them.
Here is what I want to do. I'm going to give you a question to crystallize your vision. I want to ask you a question that will help you define precisely what having a cutting edge law practice looks like to you. Until it's specific, it's not going to happen.
And if you don't take the time to define what the end result looks like to you, you'll never get there. A year from now, at best, you'd have made a millimeter of progress. But I think you are reading this because you are ready for a real transformation for how you leverage technology in your practice.
SHere it comes. Write it down with paper and pen. Don't just copy and paste.
Find a piece of paper and write it down.
It's a very powerful question I learned from Dan Sullivan, the founder of "Strategic Coach." I've used this question hundreds of times with prospective clients. I ask it to anyone that I'm considering of entering into a long term relationship with. I've asked this question to my wife, my mother in law and every single team member. It plays a role in my upcoming course, titled the Optimize Method™ which will arm attorneys with a weapon to break through technology paralysis.
If you and I were sitting here three years from today, looking back over that time, what has to happen in your life personally and professionally so that you can say your law firm is cutting-edge?
It's short and sweet but don't let the simplicity of the question reduce the value of it. The value can only be realized when you take the time to put pen to paper. If you can't do it NOW, block off a time on you calendar. Don't put it off. Take five minutes, ten minutes, however long it takes. Get all your ideas and thoughts out of your head.
Your answer will crystallize your vision of that specific destination – what your cutting-edge law practice will look like. If you like this idea, this kind of thinking about technology, about how you can leverage it in your law practice in better ways, click here and I'll send you our free guide titled 5 Easy Steps to Break Through Technology Overwhelm in Your Law Practice.
If you want to create a cutting-edge law firm, you have to define precisely what that looks like. So, take a few minutes to answer the question above. I would love to hear feedback on what you thought of the exercise and what you learned.
Tom Lambotte is the Creator of the Optimize Method and CEO of GlobalMacIT, a national Managed Service Provider providing complete end-to end legal technology services to Mac-Based law firms. They provide leadership and direction to transform law firm operations and boost profits by leveraging technology. Tom’s methods are based on over a decade of research, testing and real-world refinement of best practices, working directly with solo and small firms providing strategies and support to mproving their use of technology..
Tom is the ABA published author of Macs in Law: the Definitive Guide for the Mac-Curious, Windows-using Attorney. His 2 other books are Legal Boost: Big Profits Through an IT Transformation and Hassle Free Mac IT Support for Law Firms. He is a highly sought after speaker at national events such as the ABA Techshow and MacTrack Legal.